Growth strategy and positioning
Clarify who the company serves, what problem it owns, why it should be trusted and where the next pipeline should come from.
Fractional CMO + AI
Fractional CMO leadership with AI-native execution.
I embed with founder-led teams that need senior marketing leadership, a clearer growth plan and the operating systems to make that plan happen every week.
Former CMO and CEO with hands-on experience across venture-backed technology and global consumer brands.
Built marketing, BD, CRM, content and partnership systems from scratch in high-pressure environments.
Combines strategy, team cadence and practical AI workflow delivery rather than leaving the work as slides.
How I help
Senior marketing judgement, built into working systems.
Marketing operating rhythm
Build the weekly cadence across priorities, campaigns, reporting, content, sales feedback and execution accountability.
AI-enabled marketing operations
Create agent workflows for research, content production, AEO, lead intelligence and performance monitoring.
Founder and team support
Give founders a senior commercial partner who can make judgement calls, coach the team and still build the working system.
Good fit when...
• You need CMO-level judgement before you can justify a full-time senior hire.
• Your team is busy but the commercial story, ICP or weekly execution is not sharp enough.
• You want marketing systems that survive beyond a single campaign push.
• You need someone who can move between board-level strategy and hands-on delivery.
Start here
Recent AI marketing notes.
llms.txt is useful infrastructure, not an AI discovery strategy
What this week’s LinkedIn posts showed me about llms.txt, AEO loops and the practical work required to make a brand easier for AI systems to find, trust and cite.
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Bad approval design is the real risk in AI marketing.
AI marketing systems fail when approval design, state, audit trails and publishing gates are too loose for real brand work.
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I built a newsletter agent with an approval gate. Here is the operating system.
How I use Hermes, Tavily, MailerLite and a human approval gate to turn weekly AI marketing research into a newsletter and blog workflow.
Read