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Mark LittleFractional CMO · AI Marketing Systems
Writing & thinking

Writing.

Notes from building AI marketing systems, fractional CMO engagements and agentic GTM infrastructure in public.

Abstract system map showing an AI marketing workflow passing through a human approval gate before publication.
AI Agents

Bad approval design is the real risk in AI marketing.

AI marketing systems fail when approval design, state, audit trails and publishing gates are too loose for real brand work.

9 July 2026Read
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