I build the systems, deploy the agents, and help your team use them to deliver better results.
I embed into your team as fractional CMO, bringing AI-powered marketing systems that run alongside your team to increase efficiency, pipeline and ROI.
Available across UK, Europe and remotely.
A sample of what I've built and delivered.
Built and scaled a crowd wisdom investment platform from launch — raising from Seedrs and angel investors including the Chairman of Crowdcube as lead investor.
Built @streamrtv from zero to 2.5M impressions organically via Build in Public weekly calls. Also built the BD function, CRM infrastructure and partnership pipeline from scratch — closing 20+ ecosystem integrations including Helium, IoTeX, DIMO and Peaq.
Led marketing across China, Japan, Taiwan and Hong Kong. Delivered 5-year strategic plan to Morinaga board. Built Unilever's first global DTC capability from scratch.
Trained at FTSE-listed blue chips. Ran global campaigns for the world's biggest brands. Twenty years of brand-building and commercial discipline.
I don't just advise on AI marketing. I build the agents, deploy the systems, and measure what compounds. The same stack I use for my own marketing is what I build for clients.
Comfortable in the board room and driving the team. I'm a firm believer that strategy means nothing without world-class execution.
Autonomous agents that run campaigns, generate content, enrich leads and report results. Your marketing keeps working while you sleep.
The go-to-market stack your team actually uses — connected, automated, easy.
Every system I recommend I lead myself, bringing in engineers as needed, documented and handed over.
If you want a fractional CMO that commits to growth, not just a consultant who talks about it, let's talk.
Book a discovery callThe marketing infrastructure I use to grow my own business is the same system I implement for clients.
The agent harness. Self-improving, persistent memory, runs 24/7.
The second brain. RAG layer giving agents long-term context and memory.
The reasoning engine. Writes, plans, codes and deploys autonomously.
The orchestration layer. Coordinates multiple agents as a virtual team.
The deployment layer. Every system ships here automatically.
This stack powers every engagement from day one.
These are the AI agents I design, build and deploy for clients and use myself on a daily basis.
Identifies ideal customers, enriches contact data, and runs personalised outreach sequences automatically.
Analyses content performance every morning. Delivers your top 3 organic growth actions before 9am.
Pulls AI and marketing intelligence weekly, summarises in your voice, sends automatically.
Monitors your presence across ChatGPT, Perplexity, Claude and Gemini. Builds citation authority.
Analyses traffic, monitors rankings, generates optimised content briefs.
Monitors competitor websites, pricing and job postings. Weekly landscape summary.
Tracks brand mentions across web, social and news. Sentiment analysis and reputation alerts.
Monitors ad performance across Google, Meta and LinkedIn. Auto-pauses underperformers.
Manages API keys, runs security audits, monitors for exposed credentials.
Describe the marketing workflow you want automated. Briefs scoped within 48 hours, delivered within weeks, maintained and optimised following delivery.
Want one of these built for your business?
Book a discovery callEvery Friday, my AI digital twin publishes a newsletter on AI and marketing trends. Researched by agents. Free, forever.
No spam. Unsubscribe anytime.
A senior marketing leader who embeds with your company part-time — typically 2 to 3 days a week — to build the function, hire the team, and ship strategy without the full-time cost. You get a CMO seat at the leadership table for the months you need one, not a five-year commitment.
Discovery within a week. Engagement scoped and signed within two. Live in your tools and shipping inside three. I run a small portfolio at a time, so a quick conversation tells us if there's a slot.
Most engagements are Series A through C, €2M–€30M ARR, founder-led teams of 15–120. I also take occasional advisory seats with seed-stage AI-native founders and brand transformation projects at large companies.
Yes. Based in Lisbon, working across Europe and US-Eastern timezones. I'll travel onsite for kickoff and quarterly offsites. Day-to-day is remote, on your tools, in your standups.
The fractional CMO is the strategy, hiring, and judgement — the human leadership your team needs. The agents are the leverage — autonomous systems that execute the repetitive work between meetings. You get both in one engagement.
Book a 30-minute discovery call. We'll talk about your business, your team, and whether what I do is the right fit. If it isn't, I'll point you toward someone who is.
On AI, marketing, and building in public.
How I built an autonomous newsletter agent using Hermes, Tavily and MailerLite — researched, written and delivered every Tuesday without me touching it.
How I built an autonomous BD, investor and advisor pipeline for Streamr using Claude, Hermes, Apollo, Clay and Orange Slice — and what I learned about the emerging agentic GTM stack.
SEO gets you found. AEO gets you cited. Here's the complete guide to Answer Engine Optimisation — what it is, why it matters now, and exactly how to implement it.
45 minutes on building start-ups that grow fast.
Listen