I embed with founder led teams to build the marketing strategy, agent workflows and operating rhythm that turn good ideas into pipeline.
I embed into your team as fractional CMO, bringing senior marketing judgement and AI operating systems that improve pipeline, execution speed and commercial focus.
Available across the UK, Europe and US West Coast time zones.
A sample of what I've built and delivered.
Built and scaled a crowd wisdom investment platform from launch. Raised from Seedrs and angel investors, including the Chairman of Crowdcube as lead investor.
Built @streamrtv from zero to 2.5M impressions organically via Build in Public weekly calls. Also built the BD function, CRM infrastructure and partnership pipeline from scratch. Closed 20+ ecosystem integrations including Helium, IoTeX, DIMO and Peaq.
Led marketing across China, Japan, Taiwan and Hong Kong. Delivered a five year strategic plan to Morinaga board. Built Unilever's first global DTC capability from scratch.
I have built growth across startup, scaleup and enterprise environments, from venture backed companies to blue-chip, listed businesses. The value is knowing what good looks like, then building the system that gets the team there.
I build the agents, deploy the workflows and measure what compounds. The same stack I use for my own marketing is what I build for clients.
Positioning, pipeline, content, reporting and team cadence have to connect. Strategy only matters when it changes what the business does every week.
The marketing infrastructure I use to grow my own business is the same system I implement for clients.
The agent harness. Persistent memory. Improves through use. Runs 24/7.
The second brain. RAG layer giving agents durable context and memory.
The reasoning engine. Writes, plans, codes and deploys autonomously.
The orchestration layer. Coordinates multiple agents as a virtual team.
The deployment layer. Every system ships here automatically.
This stack powers every engagement from day one.
Marketing workflows that drive efficiency, run reliably and report clearly.
Identifies ideal customers, enriches contact data, and runs personalised outreach sequences automatically.
Analyses content performance every morning. Delivers your top 3 organic growth actions before 9am.
Pulls AI and marketing intelligence weekly, summarises in your voice, sends automatically.
Monitors your presence across ChatGPT, Perplexity, Claude and Gemini. Builds citation authority.
Analyses traffic, monitors rankings, generates optimised content briefs.
Monitors competitor websites, pricing and job postings. Weekly landscape summary.
Tracks brand mentions across web, social and news. Sentiment analysis and reputation alerts.
Monitors ad performance across Google, Meta and LinkedIn. Pauses underperformers automatically.
Manages API keys, runs security audits, monitors for exposed credentials.
Describe the marketing workflow you want automated. Briefs scoped within 48 hours, delivered within weeks, maintained and optimised following delivery.
Want one of these workflows built for your business?
Book a discovery callA senior marketing leader who embeds with your company on a fractional basis, typically two to three days a week, to build the function, hire the team and ship strategy without the cost of a permanent hire. You get a CMO seat at the leadership table for the months you need one, without a long term commitment.
A Forward Deployed Marketeer sits inside the business, finds the operational bottlenecks in growth, and builds the systems to remove them. That can mean positioning, pipeline, content, reporting, AI agents, CRM workflows or team cadence. The point is visible progress inside the operating system of the company.
Discovery within a week. Engagement scoped and signed within two. Live in your tools and shipping inside three. I run a small portfolio at a time, so a quick conversation tells us if there's a slot.
Most engagements are Series A through C, between €2M and €30M ARR, founder led teams of 15 to 120. I also take occasional advisory seats with seed stage AI native founders and brand transformation projects at large companies.
Yes. Based in Lisbon, working primarily with UK, European and US West Coast teams. I can travel for kickoff sessions, workshops and quarterly sessions where useful. Daily work is remote, on your tools, in your standups.
The fractional CMO is the strategy, hiring and judgement: the human leadership your team needs. The agents are the operating leverage: systems that handle repetitive research, reporting, drafting and routing between meetings. You get both in one engagement.
Book a 30 minute discovery call. We'll talk about your business, your team, and whether what I do is the right fit. If it isn't, I'll point you toward someone who is.
Notes from building AI marketing systems, fractional CMO engagements and agentic GTM infrastructure in public.
AI marketing systems fail when approval design, state, audit trails and publishing gates are too loose for real brand work.
How I use Hermes, Tavily, MailerLite and a human approval gate to turn weekly AI marketing research into a newsletter and blog workflow.
How I turned Streamr's partnership and investor pipeline into a repeatable agentic GTM system with Claude, Hermes, Apollo, Clay, Orange Slice and GitHub.
45 minutes on building startups that grow fast.
Listen